WhistleOut Teams
Marketing team
The marketing team is across the latest trends, they love to dig into the data and use the insights to generate new ideas. We employ specialists in SEO, SEM, Social, CRO, Account Management, PR and Outreach.
SEO Specialist
Eugen Donhauser
What do you do in your role?
I am responsible for growing the organic traffic of the site this is done by continuously working on the website and running tests as Google is always updating and evolving their search engine.
In addition I work closely with the editorial team on the development of content strategies to capitalize on future trends in the market and dominate the organic search results
Describe your typical day working at WhistleOut
My typical day at WhistleOut involves monitoring key rankings, organic traffic and conversions for the site and implementing strategy to continuously improve the website
What is your background/experience?
I have over 4 years SEO experience and before WhistleOut was agency side so I have had great exposure to a wide range of clients and verticals. From automakers to big fashion brands. I have worked closely with a whole range of people which has helped me personally grow and be able to tackle any situation.
What do you like about working at WhistleOut?
Being able to sit next to the editorial team and feed in my SEO recommendations. Also we have an in house development team so I can simply head over to the other side of the office and reach out if I have any technical requirements & recommendations I need implemented.
How would you describe the culture at WhistleOut?
A genuine group of people who are passionate about the mobile & internet space and work well together.
Editorial Team
The editorial team loves to take difficult topics and break them down to make them easier to understand. Their News, Reviews and Guides are a major way that people interact with WhistleOut. Our editorial team is made up of expert Writers, Editors and Content Strategists.
Publisher
Joe Hanlon
What do you do in your role?
My team are responsible for all of the educational guides and buying recommendations you find on the site. We're the wordsmiths, so whether you're reading our review of the latest iPhone or learning about the technology behind the NBN, it is the editorial team weaving these words together.
There's a lot of moving parts in the editorial process, and my job is to keep it all running smoothly. We all work together to brainstorm new ideas, writing and publishing the pages and analysing the performance of each page afterwards. We create images for these pages, shoot videos in-house and share our work through a number of social media channels.
Describe your typical day working at WhistleOut
Every day is different depending on which team I'm working with. I might be brainstorming with the editorial team, developing an outreach campaign with our communications team, helping design a new page element with our designers or crunching the numbers and hunting for opportunities with our analytics team. I also write and edit articles, so I need to find a quiet time each day to focus on getting my thoughts down.
What is your background/experience?
I started my career as a video editor working for TV networks, including SBS. I then took a job writing for technology website CNET where I covered smartphones and portable devices. I started shortly before the first iPhone launched in Australia and I've never looked back.
What do you like about working at WhistleOut?
One of the main reasons I love working here is because I get to be a part of some many different projects. We all pitch in and we are always learning from each other. The company has a real feeling of forward momentum and growth which I didn't find when working for larger organisations.
How would you describe the culture at WhistleOut?
WhistleOut has a really collaborative vibe. We all like working together, brainstorming the next big thing, solving puzzles and learning from each other. We're a really productive group and we have fun doing it.
Dev/Design Team
The development and design team are the builders, creating the tools and templates on WhistleOut to help connect visitors with the products they need. We have a diverse team of top Engineers, Designers and Front End Developers.
Solutions Architect
Prasanna Amirthalingam
What do you do in your role?
I work on using the right technology to solve business problems and implement ideas. I architect and implement software to improve the experience of users using WhisteOut solutions.
What is your background/experience?
My background/experience has been developing software solutions and using technology to solve business problems for various sectors. I have been in different roles in software engineering for more than 20 years.
What do you like about working at WhistleOut?
It is a short cycle from an idea/business problem to solution. Your ideas are valued across the whole business. You are more than just a cog in a wheel and you have plenty of opportunities to improve various aspects of the process, technology and the business.
How would you describe the culture at WhistleOut?
It's a very friendly environment. You genuinely feel like you are part of the WhistleOut family. There is plenty of flexibility to ensure you have a healthy work/life balance.
Product Management Team
The product management team knows everything that is worth knowing about the products in our categories. They work closely with the likes of Telstra, Optus, Vodafone and TPG to make sure that all of the thousands of plans and prices are up to date and correct on WhistleOut. Our highly skilled team is made up of Data Analysts, Compliance Experts and Content Creators.
Marketing & Content Specialist
Crystal Feng
What do you do in your role?
As part of the Product Team I help manage and optimise the products listed on the WhistleOut website. This involves checking they are accurate, up to date and reflecting the latest offers and promotions. I also help to highlight all the best deals available through ad placements and monthly Editor’s Pick choices.
I also manage the WhistleOut social media campaigns ensuring this content is fresh and exciting.
Describe your typical day working at WhistleOut
I love that every day is different. I am able to manage my own workload and I’m encouraged to think creatively.
What is your background/experience?
I applied for the role at WhistleOut while completing my final year of a double degree in Actuarial Studies/Economics at UNSW. The role at WhistleOut was particularly appealing because of the opportunity to learn more about data analytics and marketing which was an interest. I think that my experience in tutoring high school students has helped me think about ways of educating people when it comes to making complex decisions what can be quite technical areas.
What do you like about working at WhistleOut?
There’s a real opportunity for personal development, my role is constantly changing, always growing and developing. I can express myself, if I have a new idea or solution there’s opportunity to discuss with the team and I often see my ideas come to fruition. There’s a definite work/ life balance too, you are able to live your life and still have a job that you are passionate about. Crows Nest is a great location, the cafes and shops everything you want is here.
How would you describe the culture at WhistleOut?
Supportive, warm and friendly and relaxed office environment.
